The University of Zululand (UNIZULU) was lauded for its impressive marketing and communication skills at the recent Marketing, Advancement and Communication in Education (MACE) Excellence Awards, during which it scooped a total of six awards.
The institution received three bronze awards, one silver award as well as two gold awards. Adding to its victory, UNIZULU was the top winner among all higher education institutions in KwaZulu-Natal.
MACE fulfills a leadership role in the higher education, TVET and private education sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement. This is achieved through high quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices amongst these professions at its member institutions.
The MACE Excellence Awards is an annual event that recognises and celebrates excellence and the achievements of specialists and practitioners in marketing, advancement and communication in the higher-education sector. Institutions are afforded the opportunity to enter various works in 30 different categories which include campaigns, photography, events and graphic design, among others. The entries thereafter go through an evaluation process by a panel of expert judges whose overall marks decide whether an entry is worthy of a bronze, silver, gold, platinum or special award.
The awards received were:
- Engineering Programmes Recruitment
Category 6 (Student Recruitment Campaigns)
Bronze
- Double Celebration for Twin Sisters
Category 28 (Photography: News)
Bronze
- Jerusalema Dance Challenge: The UNIZULU Rendition
Category 30 (Videography: Skills)
Bronze
- Zooming in on the Gender Pay Gap
Category 28 (Photography: News)
Silver
- Stop Gender-based Violence
Category 4 (Issue Management Campaigns)
Gold
- Charting the Path to Success
Category 30 (Videography: Skills)
Gold
– Naledi Hlefane
Caption
The MACE Excellence Awards entries were prepared by a select team within the Communications and Marketing Division. The team members were: (From left) Samkele Sokhela, Multimedia Journalist; Naledi Hlefane, Publications Officer; Camille Greyling, Graphic Designer; James Thwala, Multimedia Journalist; Nompilo Dlamini, Schools Liaison Officer; Precious Shamase, Communications Officer; and Sphamandla Gumede, Public Relations Assistant.
Picture by: Southern Capitalist
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UNIZULU really shined at the MACE awards! Six awards is no small feat. Their marketing and comm skills are top-notch. It makes me wonder what unique strategies they used in those winning campaigns. Any ideas?
Wow, UNIZULU really shone at the MACE Excellence Awards! Six awards is no small feat. Their marketing and comm skills are clearly top-notch. I especially love the sound of the Jerusalema Dance Challenge entry. It shows they know how to have fun and engage students. Makes me wonder what creative strategies they used. Have any of you seen their award-winning campaigns in action? Would love to hear more about the impact they had.